Ardan SuperApps
Product Manager & Technical Leader
April 2025 - March 2026
Customer
PT. Radio Ardan Swaratama
Description
Ardan SuperApps is the official mobile platform of Radio Ardan Bandung, built to deliver live streaming, show schedules, and interactive features such as song requests and shoutouts for a young, digital-savvy audience. The app enhances listener engagement through push notifications, social media integration, and on-demand playback of popular segments. Monetization is achieved via in-app ads, ticket sales for Ardan events, and branded content promotions. Designed as a mobile-first solution, the app transforms traditional radio into a dynamic digital experience.
Case Study
Problem
Radio Ardan had strong brand recognition in Bandung but limited digital reach. Reaching a young, digital-savvy audience meant going beyond on-air broadcasting - yet the station had no streaming, engagement, or monetization channels of its own. How could it transform into a digital platform without splitting attention across disconnected apps?
My Decisions
- → Owned the product end-to-end as Product Manager and Technical Leader - prioritizing features against business and audience needs instead of building everything at once
- → Chose a mobile-first stack (Flutter, Next.js, Spring Boot) to deliver one experience across Android and iOS
- → Made live streaming and interactivity - song requests, shoutouts, push notifications - the core loop: engagement first, monetization on top
- → Designed monetization into the product: in-app ads, event ticketing, and branded content, with payment gateway and analytics integrated from day one
- → Coordinated developers, designers, and marketing as one cross-functional team, with technical guidance across frontend and backend
Solution
A single mobile-first super-app combining live streaming, show schedules, on-demand segments, interactive requests and shoutouts, push notifications, and social integration - plus in-app ads, event ticket sales, and branded content promotions.
Results
- ✓ A traditional radio brand now has its own digital platform: streaming, interactivity, and on-demand playback in one app
- ✓ Three revenue streams built into the product: in-app ads, event tickets, and branded content
- ✓ Delivered as Product Manager & Technical Leader: roadmap, cross-functional coordination, and technical guidance across the full stack (April 2025 – March 2026)
Responsibilities
- • Defined the product roadmap and prioritized features to align with business and audience needs
- • Coordinated cross-functional teams including developers, designers, and marketing
- • Ensured scalability, monetization opportunities, and user engagement
- • Provided technical guidance for frontend and backend development
Key Achievements
Mobile-First Transformation Monetization Strategy Implementation Cross-Functional Team Leadership Enhanced User Engagement